Monday, February 2, 2015

Super Media

So, yesterday was the Super Bowl.

I doubt there are few people in America who don't know this. Especially since, for an all time high in the history of anything, there were over 28 million tweets about the Super Bowl. While many tweets centered around the commercials, Katy Perry's half-time performance, or the appearance of Missy Elliot (woo!), it was hard to ignore Malcolm Butler's last second interception to secure the win for the Patriots. This split second play had around 395,000 tweets per minute ensue.

Per minute.

That's insane.

Let's not forget one of the most watched media sources during the Super Bowl, its ads. With a reported $4.5 million cost for a 30-second slot, these commercials held high hopes of entertainment.

And while entertainment can come in many forms of emotion, this year seemed to gear toward the heart strings.

A collective vote for the Budweiser "Lost Puppy" ad won the hearts of so many, but pioneered serious topics seen throughout the rest of the commercial breaks. Many took on subjects of Dad or a father figure, others about cars, and one very striking ad bearing the shocking perception of #likeagirl.

However, there was one ad that stuck out to me and, according to twitter, so many others. Nationwide went the ballsy route and created an ad that was haunting and depressing.


And after watching this, I was a mixed bag of emotions. You're paying over $4 million dollars for a time slot during the most watched commercial time of the year. In a time when tv ads are dropping substantially due to products like DVR or Netflix, these companies take their Super Bowl slots very seriously. I understand wanting to make a statement or produce something that is controversial.

Yet, I feel this was done in poor taste.

Can you imagine having lost a child and seeing a commercial like this? There are accidents that lead to great tragedy in life that just happen. And there is nothing you could have done to prevent or stop it from taking place. No amount of insurance can help you fix or feel better about losing child, and trying to hit home with this ad was crossing the line.

I imagine I'm not the first to speak out, as this ad has been a controversial trend, but I mostly can't believe they went through with it. And somewhere along the lines, no one stopped to think, maybe this is just a little too far?

On a lighter note, many great things from the Super Bowl did come out during social media.




Who wore it better?







And my personal favorite...

Thanks for soundin' down..